Courses of Study 2013-2014 
    
    Mar 28, 2024  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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NBA 6570 - Entrepreneurial Marketing


Spring. 1.5 credits.

Staff.

Entrepreneurial Marketing is a focused practicum on how entrepreneurial companies think about and execute core marketing at the earliest stages of development. Lectures will leverage marketing theory but will focus on direct on-the-ground application and execution. This course is built around a product launch case that will touch on branding, pricing, strategy, launch, and channels in the startup context.



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