Courses of Study 2013-2014 
    
    Mar 29, 2024  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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NBA 6930 - Strategy and Tactics of Pricing


Fall. 3 credits.

V. Rao.

This course develops a structured framework for assessing and formulating pricing strategies based on an understanding of economic, psychological, legal, and organizational factors involved in making the profitable pricing decisions by a firm. Students will learn state-of-the-art frameworks and will master the essential pricing techniques, and acquire important pricing decision making skills.

Topics will include measuring price sensitivity and willingness to pay, dynamic pricing strategies, product line pricing, price bundling, nonlinear pricing, customized pricing, and sales promotion. Learning methods include case discussions, lectures, and talks by guest speakers from consulting companies. Student teams will work on a term project of analyzing and recommending pricing strategies for products of a firm of their choosing.

This course should useful for students pursuing careers in consulting, marketing, and general management.



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