Courses of Study 2013-2014 
    
    Mar 29, 2024  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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NBA 5911 - Strategies for Success in Emerging Markets


Winter. 3 credits.

Johnson School students will not receive credit for summer or winter session courses offered through Continuing Education.

E. Iankova.

In an increasingly globalizing world, more and more companies are pursuing their major business objectives in emerging markets. What are the opportunities and market potential, as well as the risks of operating in these markets? This course aims at providing a general understanding of the business potential in the world of emerging economies. It offers an in-depth comparative perspective on business organization, strategy and operations across the most important regions with emerging markets in the world - Asia, Eastern Europe, and Latin America, with a special emphasis on the BRIC countries (Brazil, Russia, India and China).
More specifically, you will get acquainted with the emerging economies from four major perspectives: market potential; trading opportunities; sourcing; and global competition. You will examine in a greater detail foreign investment trends, entry strategies and investment decisions, determinants of enterprise behavior, modes of establishing and managing relationships, impact of local cultures, and strategic responses to potential opportunities and risks in emerging markets. To understand better the pressures for change in the emerging economies in their complexity and entirety, you will get personally involved in case discussions of organizations and ventures operating in different emerging markets and sectors of the economy. Through a group project you will also develop practical skills of approaching and evaluating an emerging economy with the goal of establishing successful business operations there.



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