NBA 6090 - Digital Marketing

Spring. 1.5 credits.

Staff.

The objective of the Digital Marketing course is to provide students with both 1) a framework for digital marketing and the value it offers (relative to traditional marketing channels), and 2) a practical, hands on experience underscoring the importance of data and measurement with the actual tools students may experience in their summer internships at a variety of companies, across different verticals and primarily within marketing (product/GM) roles. The course will include a performance learning exercise that will engage the students in a real-life project marketing the Johnson school to prospective students.