MSE 7070 - Professional Product Design Studio

Fall. 3 credits. Letter grades only.

M. Hurwitz.

The purpose of this one semester course is to equip students to participate effectively in product design projects in any organization or industry. Through lectures and team work, student teams convert an idea or research result into a designed product with an identifiable market. Due to time limitations, designs will be “on paper” in the form of sketches and calculations. Prototypes will be required only for software products.

Concepts that will be explained and used include the business model canvas, return on investment, intellectual property protection, technical and market feasibility and Key Product Characteristics. Grades will be based on contribution to team presentations and reports.