Courses of Study 2018-2019 
    
    Feb 08, 2023  
Courses of Study 2018-2019 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

AEM 4400 - Retail Strategy


     
Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2420   or equivalent.

E. McLaughlin.

This course explores the strategies and analytical techniques employed to address both classical and contemporary problems faced by retailers. Case study analysis provides a principal pedagogical approach. Cases come from a broad spectrum of retailing sectors: food, mass, fashion, on-line, international. Project required. Selected retail executives will participate.



Add to Favorites (opens a new window)