Courses of Study 2019-2020 
    Dec 03, 2023  
Courses of Study 2019-2020 [ARCHIVED CATALOG]

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AEM 4420 - Emerging Markets

Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2420  , PAM 2000  or ECON 3030  or AEM 2600 . Enrollment limited to: seniors and graduate students.

R.D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.

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