Courses of Study 2020-2021 
    Sep 26, 2021  
Courses of Study 2020-2021 [ARCHIVED CATALOG]

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AEM 4160 - Strategic Pricing

Spring. 3 credits. Letter grades only.

Prerequisite: AEM 2100 , AEM 2600  and MATH 1110 , or equivalent.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include: product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.

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