AEM 6395 - Technology Strategy

Spring (weeks 1-7). 1.5 credits. Student option grading (no audit).

Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4390 and AEM 6395.
M. Roach.

This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.). We will explore the fundamentals of technology strategy through readings and case studies in both established and entrepreneurial firms across a range of technology-based industries. This course is designed for students who intend to pursue careers in entrepreneurship, consulting, new product development and finance where new technologies and intellectual property are important sources of competitive advantage.

Outcome 1: Examine fundamental concepts and frameworks of technology strategy

Outcome 2: Apply theories and frameworks learned in class toward the analysis and formulation of strategies for creating and capturing value through technological innovations

Outcome 3: Think strategically and make decisions under extreme uncertainty and risk

Outcome 4: Manage diverse teams and work under time and resource constraints

Outcome 5: Perform analytic research and prepare professional reports