Courses of Study 2021-2022 
    
    Mar 28, 2024  
Courses of Study 2021-2022 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

AEM 4160 - Strategic Pricing


     
Spring. 3 credits. Letter grades only.

Prerequisite: AEM 2100 , AEM 2600  and MATH 1110 , or equivalent.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include: product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.



Add to Favorites (opens a new window)