NBA 5180 - Intro to Design and Innovation

Fall, Spring. 1.5 credits. Letter grades only (no audit).

S. Kubanek.

This hands-on course introduces students to design tools and to a mindset for creative problem solving, to discover and frame new opportunities for impact. Adopted by major consulting firms, large corporations, tech start-ups and NGOs, design has rapidly emerged as a driver for innovation, organizational change and growth. The design mindset enables a shift from a 20th century, market-based perspective to a more sustainable, human-centered approach to meet this century’s systemic challenges. Students learn and apply the principles of design, design thinking and human centered design. This course will require agility, embracing ambiguity, and an openness to new ways of (divergent and lateral) thinking, project-based teamwork, and openness to a culture of critique.