Courses of Study 2021-2022 
    
    Mar 28, 2024  
Courses of Study 2021-2022 [ARCHIVED CATALOG]

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NBA 6910 - Physical Product Entrepreneurship


     
Spring. 1.5 credits. Student option grading (no audit).

The course will provide both classroom lectures/discussions and hands on exploration.

K. Rother.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the “nuts and bolts” of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.



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