NCCT 5031 - Marketing Management II

Spring. 1.5 credits. Letter grades only (no audit).

Enrollment limited to: Cornell-Tsinghua FMBA dual degree students. Offered in Beijing, China.

Staff.

This course is based on theoretical and case studies. Through the study of this course, students will master the basic concepts of marketing, understand the evolution of marketing concepts and the role of marketing in business management; master market segmentation, selection, positioning, competition, and marketing strategies.