TECH 5240 - Branding for Products

Spring. 1 credit. Letter grades only (no audit).

Enrollment limited to: Cornell Tech students. Offered in New York City at Cornell Tech.

R. Inamoto.

This course is designed to help students understand the strategic and practical aspects of designing a brand and an interface. We will cover the principles of brand strategy and brand design, user experience and interface design (UX/UI), and how to build a brand for the customer of the 21st century.