TECH 5230 - [Data Storytelling to Add Value and Build Better]

Spring. Not offered: 2023-2024. Next offered: 2024-2025. 1 credit. Letter grades only (no audit).

Enrollment limited to: Cornell Tech Student. Offered in New York City at Cornell Tech.

D. McPhatter, N. Torres.

Studies suggest that stories are 22 times more influential than facts and figures alone. In this course, we’ll break down the steps required to move from data to information to influence in the context of real world problems of your choice. Gathering data is one thing but how to use it is another thing entirely. Using data from user research, social media, and the public web, along with simple open source technologies, you will learn techniques to garner more meaningful insights while building a compelling narrative. At the end of this course, you will feel better equipped to focus on what matters, open people’s minds & change behavior using data in simple and intuitive ways. Master this art because like the Native American proverb says, “those who tell the stories, rule the world”.