NBAY 6210 - Technology Management

Fall. 1.5 credits. Letter grades only (no audit).

Prerequisite: TECHIE 5310. Enrollment limited to: Johnson Ithaca & JCT students. Offered in New York City at Cornell Tech.

J. Blevins.

This is the foundational course for MBA students regarding technology considerations in business management decisions. Students will be exposed to a variety of current technologies and trends enabling them to achieve success in technology-driven enterprises and new ventures. The course explains the ever-evolving nature of technology opening new competitive advantages through the introduction of knowledge-intensive products and services.

A broad variety of industry-changing products and services will be explored including connected devices (IoT), cloud computing, artificial intelligence driven virtual assistants, social media, blockchain, and shared economy offerings. The emergence of new advertising-based business models, multisided platforms, network effects, technology convergence, cloud-based business models, and the establishment of dominant technology standards as drivers of innovations and rapidly changed competitive landscapes will be covered. The creation, accumulation and usage of data as a powerful corporate asset and prediction tool is a theme throughout the course. Frameworks studied include the technology adoption curve, disruptive innovation, innovation diffusion, managing through strategic dissonance, and compelling value creation.

In order to develop skills in technology impact assessment and marketplace strategy competitive moves, the course makes significant use of both new venture and large enterprise case discussions. Real world scenarios will be brought into the classroom by guest speakers representing entrepreneurial ventures and large enterprise endeavors discussing their approaches, decisions, successes, and failures.