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Oct 06, 2024
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HADM 2410 - Marketing Principles Fall, Spring. 3 credits. Letter grades only (no audit).
Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400 , AEM 2420 , HADM 2410, HADM 2430 . Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.
S. Erickson.
This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.
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