NBA 5070 - Entrepreneurship for Scientists and Engineers

Fall, Spring. 3 credits. Student option grading (no audit).

Enrollment limited to: non-Johnson School students only. Priority given to: MEng, PhD, MS and undergraduate seniors.

G. Ray, B. Treat.

The course provides a hand-on experience for learning the key philosophies and tactics of entrepreneurial activity and the entrepreneurial mindset. The unique focus of this class is that it is designed for Scientists & Engineers who would start a business that would have meaningful technology at the heart of the company. This includes the development of a viable business concept, customer discovery, the evaluation and planning of the start-up businesses, go-to-market strategy, intellectual property, and financing. The course utilizes lectures, directed readings, and guest speakers. The goal is a meaningful understanding of how to design a new business venture, achieved by building and communicating the framework for a viable business.