Courses of Study 2023-2024 
    
    May 18, 2024  
Courses of Study 2023-2024
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NBAY 6090 - Digital Marketing


     
Fall. 1.5 credits. Letter grades only (no audit).

Prerequisite: TECHIE 5310 . Enrollment limited to: Johnson Cornell Tech students. Offered in New York City at Cornell Tech.

T. Bondi.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.



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