AEM 4160 - Strategic Pricing

Spring. 3 credits. Letter grades only.

Prerequisite: AEM 2100, AEM 2600 and MATH 1110, or equivalent.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include: product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.