AEM 4550 - Economics of Advertising

Spring. 3 credits. Letter grades only.

Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.
Prerequisite: AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.

J. Liaukonyte.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.