HADM 4145 - Business Model Innovation and Design

Spring. 3 credits. Letter grades only.

Enrollment limited to: juniors or seniors. Graduate students must enroll in HADM 6145. Satisfies HADM or free electives for SHA students. Co-meets with HADM 6145.

J. Greenberg.

The movement towards a service-based economy has coincided with a fundamental shift in technology and manufacturing ventures to a business model and plan in which the value proposition and customer experience has become central. As a result, the service component of products, based on the value they provide to consumers, has become dominant. Additionally, business modeling for service-based businesses is inherently different from for product or technology ventures. Students interested in starting service-based companies as well as those interested in developing service-based business models for technology and new product startups will find this course relevant and useful. This is an experientially based course. Students will be engaged in the process of business model and business plan development throughout the semester.