NBA 5180 - Design and Innovation

Fall, Spring. 1.5 credits. Letter grades only (no audit).

S. Kubanek.

In today’s business landscape, creative problem solving has become a critical tool for leaders to drive innovation and transformation across different industries. This hands-on course serves as an initial introduction to various design tools and aims to develop a creative problem-solving opportunity mindset to identify new avenues to create meaningful impact. The curriculum dives into foundational design concepts, design thinking, and human-centered design principles. This course requires agility, openness to new ways of thinking, and the ability to embrace ambiguity. It is structured around project-based teamwork to foster collaboration and aims to establish a culture of diversity through open and constructive critiques. With support from selected readings, case studies, and insights from guest speakers across various industries, the course ensures a comprehensive understanding of design and innovation thinking and methods.