Courses of Study through eCornell 2021-2022 
    
    Mar 29, 2024  
Courses of Study through eCornell 2021-2022 [ARCHIVED CATALOG]

Marketing Strategy Certificate


In eCornell Certificate Programs  

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

Key Takeaways


  • Identify the components of a well-defined marketing strategy and how it might influence overall business strategy
  • Apply the concepts of segmentation, targeting, and positioning to a product or service
  • Perform a market analysis and learn to apply the six stages of research to a marketing initiative
  • Create and communicate the value of your brand
  • Improve new product diffusion and develop strategies to increase product adoption and sales
  • Identify new marketing channels and learn how to communicate value to potential consumers

What You’ll Earn


  • Marketing Strategy Certificate from Cornell SC Johnson College of Business
  • 48 Professional Development Hours (4.8 CEUs)

Who Should Enroll


  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

Total Investment


  • $3,600 with monthly payment options available
  • 3 months to complete all the courses

How to Enroll


For more information on how to enroll, please visit Marketing Strategy Certificate