Courses of Study through eCornell 2022-2023 
    
    Mar 29, 2024  
Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]

Corporate Communication Certificate


In eCornell Certificate Programs  

Corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications — which are becoming more essential than ever to manage in today’s age of social media wildfire.

Whether you need to prepare to communicate a significant change initiative within your organization, work through a media crisis, or develop key messages to deliver to company stakeholders, this customizable certificate program will prepare you to build a career in the increasingly important function of corporate communications.

Key Takeaways


  • Create a communication plan to support organizational change
  • Communicate with internal and external stakeholders
  • Communicate during a crisis to maintain or rebuild organization reputation
  • Explore critical decisions such as when to negotiate, when not to negotiate, whether you should make the opening move in a negotiation, and how many issues you want to put on the table
  • Respond decisively and consistently when faced with situations that require a decision
  • Identify a helpful process framework for leading change initiatives and develop a change vision
  • Determine and mitigate risks connected with your solution

What You’ll Earn


  • Corporate Communication Certificate from Cornell SC Johnson College of Business
  • 40 Professional Development Hours (4 CEUs)

Who Should Enroll


  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

Total Investment


  • 2 months to complete all the courses

How to Enroll


For more information on how to enroll, please visit Corporate Communication