Courses of Study through eCornell 2022-2023 
    
    May 20, 2024  
Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]

Digital Marketing Certificate


In eCornell Certificate Programs  

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization’s products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms. 

This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.

Key Takeaways


  • Identify key players and types of companies involved in advertising and marketing on digital platforms
  • Thoroughly assess customer needs and determine marketing objectives based on those needs
  • Analyze opportunities and strategies associated with paid advertising on websites and digital platforms owned by other companies
  • Analyze opportunities and strategies associated with content marketing and other initiatives on websites, social media pages, and digital platforms that you will control or own
  • Develop a comprehensive marketing plan that establishes priorities and resourcing plans for the use of paid and owned media appropriate to your organization

What You’ll Earn


  • Digital Marketing Certificate from Cornell SC Johnson College of Business
  • 40 Professional Development Hours (4 CEUs)

Who Should Enroll


  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

Total Investment


  • 2 months to complete all the courses

How To Enroll


For more information on how to enroll, please visit Digital Marketing Certificate