Courses of Study through eCornell 2022-2023 
    
    May 20, 2024  
Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]

General Managers Program


In eCornell Certificate Programs  

Running for over 30 years, the General Managers Program is the world’s premiere transformational learning experience for hotel general managers and their immediate successors.

As an experienced hospitality professional, you know that the industry is constantly evolving. To be successful, you must lead your team with purpose, embrace the industry’s evolutionary path, and seek opportunities to keep your organization at the forefront. Through GMP, you will hone strategic thinking skills, explore how to create value, and plan for action to tackle today’s most urgent business challenges and opportunities.

The program consists of two learning modalities. First, you’ll complete two live virtual courses, choosing topics that best meet your individual development goals. Topics are offered monthly and will be led by Cornell University faculty experts. Each course will include four 3-hour sessions and be limited to 35 participants to ensure high levels of engagement and networking.

Next, you will come to Cornell University’s School of Hotel Administration in Ithaca, New York to complete the program.* The on-campus experience kicks off with a reception and orientation dinner, followed by five days of intensive, interactive, and engaged learning with peers from around the world. Led by senior Cornell faculty, you’ll take on strategic property-level issues with depth and precision. You’ll concentrate on hotel management issues and collaborate to expand the foundation of your knowledge, broaden your viewpoint, and produce new solutions to the challenges you face. As business transcends continental boundaries, so do we at Cornell. Through our interactive program, participants dissect theory-based ideas and learning, then relate these to current issues in the industry.

If you’re looking for specific, applicable, and workable solutions to your real-time issues and demands, this program offers a management and strategic-thinking toolkit designed to take your property to the next level.

*If it is not possible to travel to the Cornell campus due to COVID-19 restrictions, you will have the option to transfer to a future date or receive a refund for the in-person portion of your registration.

Key Takeaways


  • Identify the key challenges and opportunities facing hospitality businesses today, including the current and future challenges created by COVID-19
  • Explore ideas for innovative hospitality products and services that can stimulate demand and address consumer expectations in the new travel normal
  • Assess the strengths that are key to your personalized approach as a leader
  • Develop context-specific solutions for HR challenges
  • Enhance guest loyalty by communicating the guest experience through digital media channels such as dynamic websites, content-fueled social media, and branded video
  • Explore the competing interests within a hotel to understand the concept of value creation from each stakeholder’s perspective
  • Devise an action plan for the successful introduction of large-scale change
  • Gain access to a global network of hospitality professionals

What You’ll Earn


  • General Managers Program Certificate from Cornell School of Hotel Administration
  • 88 Professional Development Hours (8.8 CEUs)

Who Should Enroll


  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors

Total Investment


  • Two live virtual courses, completed over 2 months
  • 5-day immersion experience with Cornell faculty

How To Enroll


For more information on how to enroll, please visit General Managers Program Certificate.