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Dec 11, 2024
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Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]
Revenue Management 360 Certificate
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In eCornell Certificate Programs
Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance.
This certificate consists of 18 two-week courses - 14 core and 4 elective courses - and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market.
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Elective Courses
Choose Four Courses
Key Takeaways
- Describe hotel revenue management and its benefits and understand how to recommend room rates
- Implement strategies to increase revenue during different seasons
- Apply length-of-stay controls to your hotel
- Develop an overbooking approach and manage the issues associated with it
- Make the correct group-management decisions
- Develop your own functional revenue management plan and apply it to additional areas of your hotel
- Evaluate the effects of price, length of stay, demand, and availability controls on revenue
- Know how to distinguish between transient revenue management and negotiated selling
- Manage requests for group and negotiated business
- Effectively use search engine marketing and understand the role of online channels and the opportunities they provide
- Define, align, and refine a brand promise for your organization
What You’ll Earn
- Revenue Management 360 Certificate from Cornell Hotel School
- 180 Professional Development Hours (18 CEUs)
- 13.25 Professional Development Units (PDUs) toward PMI recertification
- 12-36 HRCI recertification credits toward your PHR, SPHR or GPHR certification
- 6-30 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
Who Should Enroll
- General managers
- Revenue and finance managers
- Hospitality professionals responsible for financial success
Total Investment
- 9 months to complete all the courses
How to Enroll
For more information on how to enroll, please visit
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