Courses of Study through eCornell 2022-2023 
    May 20, 2024  
Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]

Revenue Management 360 Certificate

In eCornell Certificate Programs  

Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance.

This certificate consists of 18 two-week courses - 14 core and 4 elective courses - and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market.

Key Takeaways

  • Describe hotel revenue management and its benefits and understand how to recommend room rates
  • Implement strategies to increase revenue during different seasons
  • Apply length-of-stay controls to your hotel
  • Develop an overbooking approach and manage the issues associated with it
  • Make the correct group-management decisions
  • Develop your own functional revenue management plan and apply it to additional areas of your hotel
  • Evaluate the effects of price, length of stay, demand, and availability controls on revenue
  • Know how to distinguish between transient revenue management and negotiated selling
  • Manage requests for group and negotiated business
  • Effectively use search engine marketing and understand the role of online channels and the opportunities they provide
  • Define, align, and refine a brand promise for your organization

What You’ll Earn

  • Revenue Management 360 Certificate from Cornell Hotel School
  • 180 Professional Development Hours (18 CEUs)
  • 13.25 Professional Development Units (PDUs) toward PMI recertification
  • 12-36 HRCI recertification credits toward your PHR, SPHR or GPHR certification
  • 6-30 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification

Who Should Enroll

  • General managers
  • Revenue and finance managers
  • Hospitality professionals responsible for financial success

Total Investment

  • 9 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Revenue Management 360 Certificate