Courses of Study through eCornell 2022-2023 
    
    Mar 28, 2024  
Courses of Study through eCornell 2022-2023 [ARCHIVED CATALOG]

Sales Growth Certificate


In eCornell Certificate Programs   

This five-course certificate provides sales managers with the skills needed to build an actionable roadmap for driving sales growth. Learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies to streamline your go-to-market process to increase face time with the highest-priority clients, and focus your value proposition for higher conversion rates.

Based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders, authored by experts at McKinsey & Company, the courses translate insights from 150 sales leaders into clear and practical guidelines for action. These tools and strategies provide a foundation in key frontline sales concepts to drive real growth in your company.

Key Takeaways


  • Find the right pockets of growth in your market
  • Identify top opportunities
  • Segment your customers to focus your search for better sales growth
  • Manage and maximize your time spent selling
  • Develop the skills to prioritize your accounts
  • Tailor your value proposition to specific customers
  • Drive growth through account planning
  • Conduct an effective sales call to negotiate maximize value
  • Convey an understanding of how to drive value beyond price
  • Track and manage sales performance

What You’ll Earn


  • Sales Growth Certificate from Cornell Johnson Graduate School of Management
  • 40 Professional Development Hours (4 CEUs)

Who Should Enroll


  • Sales representatives
  • Sales managers
  • Account managers
  • Organizational leaders who want to better understand sales team strategies

Total Investment


  • 3 months to complete all the courses

How to Enroll


For more information on how to enroll, please visit Sales Growth Certificate