Strategic Hospitality Marketing Certificate

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.

By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

Courses

Key Takeaways

Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
Target your consumers at the right time and through the right channels
Develop a service strategy that elevates and supports your brand
Meet customer demand with creative pricing and distribution strategies
Create effective marketing communications that drive demand and engagement for your services

What You’ll Earn

Strategic Hospitality Marketing Certificate Cornell Hotel School
48 Professional Development Hours (4.8 CEUs)

Who Should Enroll

Customer-focused sales and marketing professionals
Services marketing and operating professionals
Product marketing professionals
Industry professionals analyzing services marketing data to make strategic decisions

Total Investment

3 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Strategic Hospitality Marketing Certificate