In eCornell Certificate Programs
Increasing hotel sales and profits requires a comprehensive revenue management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear, competitive yield advantage.
This on-campus certificate program at Cornell University’s world-renowned Nolan School of Hotel Administration in Ithaca, New York, builds on fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and drive overall organizational performance.
Over the course of four days, you’ll work with faculty experts and hospitality professionals from around the globe to further explore hospitality strategic leadership via hands-on activities, interactive case studies, and team assignments. You’ll have the opportunity to run a competitive revenue management and pricing simulation that will enable you to test your skills and knowledge, apply new tools to today’s revenue management challenges, and discover new approaches to maximizing profit versus revenue. By the end of the program, you will gain new skills and best practices, as well as a powerful network of international colleagues.
This certificate program is part of the Anheuser-Busch Professional Development Program (PDP) at Cornell University’s Nolan School of Hotel Administration. First launched in 1928, this world-renowned executive program has welcomed hospitality professionals from around the globe for over 90 years. For additional information, please review Frequently Asked Questions about the program, including information about traveling to Cornell and information for European students on applying to the Leif Torne Scholarship.
Daily Schedule
- 7:30am - 8:30am: Networking and continental breakfast
- 8:30am – 12:30pm: Class
- 12:30pm – 13:30pm: Buffet networking lunch
- 13:30pm - 17:00pm: Class
- Evening: Individual or group assignments, networking
Special Program Events
- June 13, 2022
- 17:00pm - 18:30pm: Networking Reception
- June 16, 2022
- 16:30pm - 17:00pm: Certificate Presentations and Program Wrap-up
*If it is not possible to travel to the Cornell campus due to COVID-19 restrictions, you will have the option to transfer to a future date or receive a refund.