Courses of Study 2011-2012 
    Oct 22, 2018  
Courses of Study 2011-2012 [ARCHIVED CATALOG]

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AEM 3440 - Consumer Behavior

Fall. 3 credits.

Prerequisite: AEM 2400  or equivalent. Priority given to AEM majors.

B. Wansink.

Develops a useful, conceptual understanding of the problem and strategies associated with the psychology behind consumer behavior. In doing so, the course provides frameworks that enable students to address these issues responsibly, systematically, and creatively.

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