CHIN 3309 - [Business Chinese in Cultural Context I]

(GB) Satisfies Option 1.

Fall. Next offered 2016-2017. 4 credits. Letter grades only (no audit).

Prerequisite: two years (on heritage track) or three years of Chinese or equivalent. Permission of instructor required. Enrollment limited to: 15 students. Co-meets with CHIN 5509/NBA 6150.

Z. Chen.

First part of a two-semester sequence for those who studied Mandarin to advanced level. Will cover first five chapters of the textbook, developed surrounding five real cases. These are multinational companies, successfully operated in China by adapting their strategies to special needs of the Chinese market. By reading, discussing, and performing communicative tasks related to those cases, students will learn how to use Chinese as a “carrier of culture,” acquiring a better understanding of China in economic and cultural terms. To expand students’ knowledge on various business-related issues, in addition to business case analysis, supplementary reading, writing, and listening exercises as well as clips of TV shows and interviews will also be provided. Highlights of these exercises are: Listening comprehension of business news reports on current issues; analysis of the uniqueness of the Chinese financial market (banks, bond and stock market); discussion of Chinese business laws, translation of business terms and documents, and commercial language and word processing. Class will be in Chinese. For more information, please log on lrc.cornell.edu/asian/courses/ch/chin3309-5509.