COMM 6180 - Media Influence and Persuasion

Spring. (Offered even-numbered years) 3 credits.

Prerequisite: COMM 2200. Enrollment is limited to: graduate students.

S. Byrne.

This graduate seminar covers classic, influential, and disruptive theories of media influence and mediated persuasion. Readings include cutting-edge empirical tests of those theories across communication contexts. Students develop skills in operationalizing theoretical concepts in preparation for empirical test.