COMM 6760 - [Public Health Communication]

Fall. (Offered even-numbered years) 3 credits.

Prerequisite: one graduate-level research methods course.

J. Niederdeppe.

Provides an overview of theory and research on public communication related to health behavior and policy change. Topics include theories of behavior change and message effects; formative and evaluative research; campaigns related to cancer, AIDS, obesity, smoking, nutrition, and drug use; and heterogeneity in campaign effects between populations.