CRP 5330 - Real Estate Marketing and Management

Fall. 3 credits.

Staff.

Focuses on the tenant or user as the basic source of the value of real estate. Students explore the characteristics and needs of tenants, and how the ownership and management of buildings respond to these needs. Multifamily residential and office buildings are the principal focus of the course. Topics include marketing research, examination of tenant types, locations, building services and operations, negotiation of lease agreements, marketing campaigns, and governmental regulations. Guest speakers and case studies included.