HADM 4405 (formerly 5541) - International Marketing

Spring. 3 credits. Letter grades only.

Prerequisite: core marketing class or permission of instructor. Elective. Co-meets with HADM 6405.

J. Katz.

Teaches students how to create an international expansion plan for products and services. The course progression follows the creation of such a plan; students submit four papers that reflect the components of this plan, and the final submission should look like a real international business plan. To that end, students learn how to identify internationally transferable competitive advantages and define their product/service based on that; perform quantitative analyses of all potential markets; complete more detailed qualitative and quantitative analyses of two target markets (of their choice); and develop a marketing entry strategy.