AEM 2420 - Marketing

Spring. 4 credits. Letter grades only.

Required of and limited to freshman in Applied Economics and Management.

D. Perosio.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.