AEM 2410 - Marketing Plan Development

Spring. 2 credits. Letter grades only.

Prerequisite: AEM 2400. Enrollment limited to: AEM majors. Requirement for AEM majors.

D. J. Perosio.

Offers student teams the opportunity for an intense, hands-on application of basic marketing concepts through research and development of a marketing plan. Guided by a series of assignments, teams develop key components that are integrated into a comprehensive written plan for a local business.