AEM 2400 - Marketing

Fall, summer. 3 credits.

Forbidden Overlap: AEM 2420.
Enrollment limited to: non-AEM majors with sophomore standing or higher.

D. J. Perosio.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.