HADM 4430 - Wine Marketing

Spring. 3 credits. Letter grades only.

Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104/PLHRT 1104/FDSC 1104. Required field trip cost: $30. Co-meets with HADM 6430. Elective.

K. LaTour.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.