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Jul 08, 2024
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HADM 6430 - Wine Marketing Spring. 3 credits. Letter grades only.
Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104 /PLHRT 1104 /FDSC 1104 . Required field trip cost: $30. Co-meets with HADM 4430 . Elective.
K. LaTour.
Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.
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