Courses of Study 2018-2019 
    Sep 24, 2023  
Courses of Study 2018-2019 [ARCHIVED CATALOG]

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AEM 4420 - Emerging Markets

Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2400  and PAM 2000  or ECON 3030  or AEM 2600 /AEM 2601 . Enrollment limited to: seniors and graduate students.

R. D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.

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