Courses of Study 2018-2019 
    Jun 24, 2024  
Courses of Study 2018-2019 [ARCHIVED CATALOG]

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AEM 4550 - Economics of Advertising

Fall, Spring. 3 credits. Letter grades only.

Prerequisite: AEM 2100 , as well as either AEM 2600 ECON 3030  or PAM 2000  and MATH 1110 , or equivalents.

J. Liaukonyte.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.

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