HADM 4010 - Data Driven Analytics

Fall. 3 credits. Letter grades only.

Prerequisite: HADM 2010, HADM 3010, or instructor permission. Elective. Co-meets with HADM 6010.

G. Thompson.

The practice of business is changing. Due to increasing desktop computing power and companies amassing large amounts of data, business decisions are becoming more and more data based. This holds in many sectors such as in internet marketing and retailing where the only interaction with the customer is in digital form. This course aims at conveying some core principles of business analytics. This course is very hands-on and emphasis will be placed on solving real business cases, using real data via advanced spreadsheet enabled models and detailed statistical modeling using the industry standard for statistical analysis (SAS).