HADM 4050 - Revenue Management

Fall. 3 credits. Letter grades only.

Prerequisit: HADM 3010 or equivalent. Enrollment limited to senior standing. Co-meets with HADM 6050. Elective. This course is taught in a hybrid online and face-to-face format, with a single weekly lecture augmented by a series of online modules and spreadsheet based model building.

C. Anderson.

Revenue Management (RM) or sometimes referred to as Dynamic Pricing are methods for profitably managing hotel capacity. The intent of this course is to teach you how to effectively implement RM techniques. Emphasis will be placed on the integration among techniques, information technology and to expose you to RM the travel market. While the course focuses on implementation of hotel RM, other application areas in travel and retail will be discussed. In addition, you will be expected to express technical revenue management terms in clear, managerial language.