COMM 1300 - Visual Communication

(SBA-AG)

Winter, Spring, Summer. 3 credits. Student option grading.

Winter, Summer, Staff; Spring, D. Bailey.

Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, entertainment movies, print, and interactive media to develop a theoretical framework for becoming more visually aware and for thinking more critically about how visuals influence us.

Outcome 1: Students will be able to explain the history of self-representation in visual media.

Outcome 2: Students will be able to appreciate cultural differences in visual communication.

Outcome 3: Students will be able to recognize and critique the indexicality of various forms of visual media.

Outcome 4: Students will be able to recognize and validate whether visual content is “fake news.”

Outcome 5: Students will be able to create and present visual content using a number of media including photo-editing software, presentation software, and website design.