NBA 6340 - Customer Analytics and Strategy

Spring. 1.5 credits. Letter grades only (no audit).

Prerequisite: NCC 5010, NCC 5030, or equivalent. Co-meets with AEM 4015.

Y. Park.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.