AEM 3125 - Marketing Strategy

Spring. 3 credits. Letter grades only (no audit).

Forbidden Overlap: due to an overlap in content, students will receive credit for both AEM 3125 and NBA 6220.
Prerequisite: AEM 2420 or equivalent.

S. Kim.

A strong business leader has to make smart, strategic marketing decisions, create and present a plan to get people on board, and then execute. Through business cases and a marketing simulation game, this course will teach how to effectively make these steps in a variety of industries. Students will get to pitch their version of what they think a company should do strategically by analyzing cases and bringing their ideas to class. Additionally, through the marketing simulation game, students will also get a chance to make actual strategic decisions as a business leader and respond to market reactions in an evolving and interactive business simulation environment.

Outcome 1: Students will be introduced to the principles of marketing strategy through problem-based learning and practical application.

Outcome 2: Students will develop competence with concepts, tools and analytical methods commonly used in marketing strategy.

Outcome 3: Students will develop oral and written communication skills, as well as foster the advancement of each individual’s teamwork abilities.

Outcome 4: Students will advance and encourage responsibility in being actively involved in their learning.