AEM 2400 - Marketing

Fall, Winter. 3 credits. Student option grading.

Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Enrollment limited to: non-Dyson students. Students interested in internally transferring to the Dyson School should not enroll in AEM 2400.

Fall: N. Yang.; Winter: Staff.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.